In the context of targeting ethnic groups, African American consumers are:
A) less likely to believe that diversity in advertising is important.
B) more likely to have positive attitudes toward advertisements.
C) less likely to respond to messages targeted specifically toward them.
D) more likely to trust brands that are not advertised on the Internet or through mobile ads.
E) less likely to positively evaluate advertisements made within their ethnic group.

Question

Quizplus · Accepted Answer

Studies have shown that African American consumers have more positive attitudes toward advertisements and are more likely to respond to messages targeted specifically toward them. They also value diversity in advertising and respond well to ads that feature African American actors and cultural references.

In the Context of Targeting Ethnic Groups, African American Consumers