Mel recently started following a healthy diet and has promised his nutritionist that he is going to eat only healthy food. On his way back home from work one day, he notices a new fast food restaurant. He decides to enter the restaurant to just have a look at the menu but ends up buying a large pizza. This is an example of:
A) affect.
B) intermediate consumption.
C) variety seeking.
D) impulse purchase.
E) symbolic consumption.

Question

Quizplus · Accepted Answer

This scenario is an example of an impulse purchase because Mel did not plan on buying a large pizza and made the decision to purchase it on the spot without much thought or consideration of his healthy diet goals.

Mel Recently Started Following a Healthy Diet and Has Promised