Expectancy-value models are analytical processes that explain:
A) the different levels of abstractness in the associations that a consumer has about concepts.
B) the beliefs or knowledge consumers have about an object or action.
C) how fear or anxiety are elicited by stressing negative consequences.
D) how losses loom larger than gains for consumers even when the two outcomes are of the same magnitude.
E) how consumers' cultures can vary along four main value dimensions.

Question

Expectancy-value models are analytical processes that explain:
A) the different levels of abstractness in the associations that a consumer has about concepts.
B) the beliefs or knowledge consumers have about an object or action.
C) how fear or anxiety are elicited by stressing negative consequences.
D) ​how losses loom larger than gains for consumers even when the two outcomes are of the same magnitude.
E) how consumers' cultures can vary along four main value dimensions.

Quizplus · Accepted Answer

Expectancy-value models explain the beliefs or knowledge that consumers have about an object or action.

Expectancy-Value Models Are Analytical Processes That Explain