Which of the following statements is true of cognitive responses?
A) Cognitive responses are generally more influential than affective responses.
B) Source derogations result in a favorable initial attitude or resistance to attitude change.
C) Consumers exert little effort in responding to a direct marketing message.
D) Consumers form attitudes based on their cognitive responses.
E) Source derogations are thoughts that express agreement with the message.

Question

Quizplus · Accepted Answer

Cognitive responses are thoughts or mental processes that individuals have in response to a message or stimulus. These responses are important in forming attitudes and ultimately influencing behavior. Therefore, D is the correct answer as it states that consumers form attitudes based on their cognitive responses. A is incorrect as affective responses (emotional reactions) can also be influential. B is incorrect as source derogations are negative thoughts about the source of the message and can lead to a less favorable attitude. C is incorrect as consumers may exert varying degrees of effort in responding to marketing messages depending on their motivation and interest in the product/service. E is incorrect as source derogations express disagreement with the message.

Which of the Following Statements Is True of Cognitive Responses