_____ occurs when a consumer must choose between two or more equally desirable options that fulfill different needs.
A) Approach-avoidance conflict
B) Approach-approach conflict
C) Close-ended contradiction
D) Open-sided contradiction
E) Preventive contradiction

Question

Quizplus · Accepted Answer

An approach-approach conflict occurs when a consumer must choose between two or more equally desirable options that fulfill different needs. This type of conflict often arises when a consumer is trying to decide between two different products, both of which seem appealing. For example, a person might have a difficult time choosing between two different smartphones that both have great features and are in their price range.

_____ Occurs When a Consumer Must Choose Between Two or More