The scale that captures the intensity of feelings toward a statement's claim or assertion because respondents are asked how much they agree or disagree with the statement is:
A) The Psychometric Scale.
B) The Comparative Scale.
C) The Likert Scale.
D) The Multidimensional Scale.
Correct Answer:
Verified
Q10: What is the interval scale that has
Q11: _ measures are rating scales for subjective
Q12: The process of designing questions and response
Q13: The _ technique was originated by advertising
Q14: Race,religion,type of dwelling,gender,brand last purchased,and buyer/nonbuyer are
Q16: Determining a description or amount of some
Q17: The type of scale that might measure
Q18: Researchers often desire to measure _,which cannot
Q19: Because many marketing stimuli have meanings,mental associations,or
Q20: If the respondent is asked to indicate
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents