A research technique that can be used to generate ideas,to learn the respondents'"vocabulary"when relating to a certain type of product,or to gain some insights into basic needs and attitudes is:
A)In-depth interview.
B)Protocol analysis.
C)Role playing.
D)Focus group.

Question

Quizplus · Accepted Answer

Focus group is the best choice because it allows the moderator to gather insights from a group of people at the same time, generating a wider range of ideas and opinions. It also allows for the moderator to learn the vocabulary and language used by the respondents in relation to the product or topic being discussed. Additionally, role playing and protocol analysis may not be suitable for generating ideas or gaining insights into attitudes and basic needs. In-depth interviews can be effective, but they are typically more time-consuming and may not generate the same level of interaction and exchange of ideas as a focus group.

A Research Technique That Can Be Used to Generate Ideas,to