A firm wants to test the marketing mix or product variables through the company's normal distribution channels.What type of test marketing should be used?
A)Standard test markets
B)Simulated test markets
C)Electronic test markets
D)Controlled test markets

Question

Quizplus · Accepted Answer

Standard test markets involve testing the product and marketing mix in a real-world setting using the company's normal distribution channels.

A Firm Wants to Test the Marketing Mix or Product