The ________ goes on continuously and searches a broad range of information sources to bring pertinent information to decision makers.
A)consumer information support system
B)marketing research system
C)marketing intelligence system
D)decision support system

Question

Quizplus · Accepted Answer

The marketing intelligence system is designed to gather and analyze information from a broad range of sources, both internal and external to the organization, in order to provide decision makers with relevant and timely insights and recommendations. This system is typically ongoing and continuous, and is intended to provide a comprehensive view of the marketplace, competitors, trends, and other factors that may impact the company's strategic direction and marketing efforts. The other options listed are all important components of the marketing research and decision-making process, but they do not necessarily involve the continuous, ongoing collection and analysis of information in the same way as the marketing intelligence system.

The ________ Goes on Continuously and Searches a Broad Range