Qriosity Inc.comes out with a new antivirus program and prices it at half price to attract buyers.The company is using ________.
A)marketing-skimming pricing
B)market-penetration pricing
C)value-added pricing
D)reference pricing
E)promotional allowances

Question

Quizplus · Accepted Answer

Market-penetration pricing involves setting a low price to attract a large number of customers and gain a large market share. Qriosity Inc. is using this pricing strategy by setting their new antivirus program at half price to attract buyers. This will help them gain a larger market share and compete with established players in the market.