Which of the following is an example of licensing?
A)Electronics company DMX acquires a smaller company and begins to sell all its products under the DMX brand.
B)Fruit juice company BerryBerry uses a cartoon character to market its line of children's products, paying the creator of the character a fee.
C)Sporting goods company XLC sponsors a number of top athletes in various sports, and also hosts the XLC Sporting Achievement Awards.
D)Bicycle manufacturer ZetaBike teams up with sports drink producer VitaWater to introduce ZetaVita, an energy drink.
E)Retail chain Mason's sells a number of different products from different manufacturers under its store brand, Mason's.

Question

Quizplus · Accepted Answer

Licensing involves paying a fee to use a trademarked or copyrighted item, such as a character, logo, or brand name. In this case, BerryBerry pays a fee to the creator of the cartoon character to use it in their marketing.

Which of the Following Is an Example of Licensing