The use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of their community is called ________ marketing.
A)advocacy
B)associative
C)organizational
D)social
E)integrative

Question

Quizplus · Accepted Answer

The use of commercial marketing concepts and tools in programs designed to influence individuals' behavior to improve their well-being and that of their community is called social marketing. Social marketing uses techniques from traditional marketing, such as product design, marketing research, and consumer behavior analysis, to promote positive social change. Social marketing often focuses on issues related to health, safety, and the environment.

The Use of Commercial Marketing Concepts and Tools in Programs