The product development and diversification strategies are similar in that ________.
A)both strategies involve selling the company's current products
B)both strategies involve selling in the company's current market
C)both strategies involve selling in new as well as existing markets
D)both strategies involve the development of a new product
E)both strategies involve leaving the current market

Question

Quizplus · Accepted Answer

Both product development and diversification strategies involve the development of new products. Product development focuses on creating new products for existing markets, while diversification involves creating new products for new markets.

The Product Development and Diversification Strategies Are Similar in That