Which of the following channel functions of wholesalers is demonstrated when a wholesaler's sales force helps a manufacturer reach many small customers at a low cost?
A)bulk breaking
B)selling and promoting
C)buying and assortment building
D)warehousing
E)risk bearing

Question

Quizplus · Accepted Answer

The function of selling and promoting involves the wholesaler's sales force helping a manufacturer reach many small customers at a low cost. So, option B is the correct answer.

Option A (bulk breaking) refers to breaking down large quantities into smaller quantities. Option C (buying and assortment building) refers to the purchasing of goods from manufacturers and assembling them into assortments to meet customers' needs. Option D (warehousing) involves holding goods until they are sold. Option E (risk bearing) refers to assuming the risk of damage, theft, and obsolescence of the inventory.

Which of the Following Channel Functions of Wholesalers Is Demonstrated