For a retailer to be able to differentiate himself from competitors and match target shoppers' expectations,the product assortment retailed should be ________.
A)identical to the product assortment retailed by its competitors
B)devoid of any blockbuster goods as they divert the attention of consumers
C)highly targeted or focused on a niche market of potential consumers
D)constituted by private-label brands, rather than national or exclusive brands
E)devoid of any seconds, overstocks, and closeouts as this damages the perception of the retailer

Question

Quizplus · Accepted Answer

To match target shoppers' expectations and differentiate themselves from competitors, retailers must offer a highly targeted or focused product assortment that caters specifically to the needs and preferences of their niche market of potential consumers.

Answer: E 
 Retailers should avoid offering seconds, overstocks, and closeouts, as this can damage the overall perception of the retailer's brand and diminish the value proposition of the products they sell.

For a Retailer to Be Able to Differentiate Himself from Competitors