Which of the following is an example of consumer-generated marketing?
A)Toyota's page on Facebook which provides information about its upcoming cars to its customers
B)Nike's Nike Plus Web site which helps its customers to customize their shoes
C)BMW's use of brand-related videos posted on video-sharing Web sites by its customers
D)Neiman Marcus's InCircle Rewards program for its best customers
E)the Lexus Covenant aimed at creating customer delight

Question

Quizplus · Accepted Answer

BMW's use of brand-related videos posted on video-sharing Web sites by its customers is an example of consumer-generated marketing as it involves customers sharing their own content related to the brand. The other options provided involve marketing efforts initiated by the company itself.

Which of the Following Is an Example of Consumer-Generated Marketing