What could be called a "paradox of the profit motive"?
A) The fact that highly profitable companies continue to be highly profitable, even though they don't need to be
B) The fact that profitable firms might not see threats in their environments which lead to loss of profit in future
C) The fact that many successful firms are not driven purely by profit but by broader aims and goals
D) The fact that most of the world's largest firms from 50 years ago have since been bought or gone out of business
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