Segmentation is a process through which:
A)One can assess the strengths and weaknesses of any firm in its market
B)Industries are divided into specific markets
C)Markets are divided into specific products
D)Product combinations are matched with buyers' tastes

Question

Quizplus · Accepted Answer

Segmentation is the process of dividing industries into specific markets based on different criteria such as demographics, psychographics, behavior or geographical location. This allows companies to tailor their marketing strategies to meet the needs and preferences of each specific market segment. Therefore, choice B is the correct answer. Choice A refers to a SWOT analysis, while choice C and D refer to targeting and positioning strategies, which are related but not the same as segmentation.

Segmentation Is a Process Through Which