Which of the following is not true of continuous panels? 1-They are usually a representative sample of the population. 2-Panel members who drop out usually differ from the members of the panel who remain. 3-They provide a vehicle for testing the effects of changes in price or advertising copy. 4-They have an advantage of accuracy over interview methods.
A)1
B)2
C)3
D)4
E)1 and 2

Question

Quizplus · Accepted Answer

The Answer of Which of the following is not true of continuous panels? 1-They are usually a representative sample of the population. 2-Panel members who drop out usually differ from the members of the panel who remain. 3-They provide a vehicle for testing the effects of changes in price or advertising copy. 4-They have an advantage of accuracy over interview methods.
A)1
B)2
C)3
D)4
E)1 and 2

Which of the Following Is Not True of Continuous Panels