Which one of the following is not a part of consumer knowledge?
A)how much a product costs
B)where to buy
C)attitude towards a brand
D)when to buy

Question

Quizplus · Accepted Answer

Consumer knowledge involves information related to a product or service, such as its features, attributes, benefits, and drawbacks. Attitude towards a brand is not a part of this information but rather a part of consumer perception or evaluation. The other options – cost, place, and time of purchase – are all important elements of consumer knowledge.

Which One of the Following Is Not a Part of Consumer