Dividing a fixed number of units among product categories to reflect relative preference is using a method called
A)paired comparison scaling
B)constant sum scaling
C)Thurstone scaling
D)interval scaling
E)none of the above

Question

Quizplus · Accepted Answer

Dividing a fixed number of units among product categories to reflect relative preference is a classic example of constant sum scaling. This method requires respondents to allocate a fixed total sum of units or points across different categories based on their preferences, indicating the relative importance or preference for each category.

Dividing a Fixed Number of Units Among Product Categories to Reflect