One should only solicit only those segments whose expected responses rates are Below the break even rate

Question

Quizplus · Accepted Answer

One should only solicit those segments whose expected response rates are above the break even rate, as this ensures that the revenue generated from the campaign will exceed the cost of the campaign. Soliciting segments with expected response rates below the break even rate would result in the campaign losing money.

One Should Only Solicit Only Those Segments Whose Expected Responses