When industry strategies call for no real integration of worldwide activities and definite needs to be locally responsive, firms would select a(n):
A) Multinational strategy
B) Globally integrated strategy
C) Global-local strategy
D) International strategy

Question

Quizplus · Accepted Answer

A multinational strategy is chosen by firms when there is no real need for integration of worldwide activities but a high need for local responsiveness. This strategy allows subsidiaries to develop, produce, and market products or services tailored to local markets.

When Industry Strategies Call for No Real Integration of Worldwide