Managers have two main options in adapting products to national tastes: one is minimizing changes to preserve brand identities; the other is adapting any or all product components to maximize its local appeal.

Question

Quizplus · Accepted Answer

Managers indeed have these two main strategies for adapting products to different national markets: minimizing changes to maintain a consistent global brand identity, and adapting product components (such as features, packaging, or marketing) to cater to local tastes and preferences, thereby maximizing the product's appeal in each specific market.

Managers Have Two Main Options in Adapting Products to National