Developer Martin Cray had low credibility when he began his speech to a neighborhood group opposed to a new shopping center he hoped to build. During the speech, his credibility increased because his audience was impressed with his command othe facts and his willingness to work with the neighborhood on plans for the shopping center. According to your textbook, the credibility produced by everything Martin said and did during the speech is called _________ credibility.
A) derived
B) functional
C) perceived
D) variable
E) ongoing

Question

Quizplus · Accepted Answer

Derived credibility refers to the credibility a speaker gains during a presentation, based on how they present their message and interact with the audience. Martin Cray's command of the facts and willingness to collaborate with the neighborhood enhanced his credibility as he spoke.

Developer Martin Cray Had Low Credibility When He Began His