When you construct an audience-analysis questionnaire, scale questions are especially useful for getting at the strength oa respondent's attitudes.

Name: When you construct an audience-analysis questionnaire, scale questions are especially useful for getting at the strength oa respondent's attitudes.
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

Scale questions allow respondents to answer in degrees (e.g., from strongly agree to strongly disagree), which helps in measuring the intensity or strength of their attitudes towards a topic.

When You Construct an Audience-Analysis Questionnaire, Scale Questions Are Especially