The first step in the cycle of customer satisfaction is to get into the mind of the customer to identify customer __________ and __________.
A) products, processes
B) people, products
C) needs, desires
D) goals, objectives
Correct Answer:
Verified
Q7: The first challenge of the new product
Q8: While the team is working on cost
Q9: It is the job of all members
Q10: The second step in the cycle of
Q11: As part of the design process, it
Q13: One marketing department responsibility is to identify
Q14: A sequential NPD cycle is often _
Q15: Most viable ideas for new products don't
Q16: Assessing the cost and quality of a
Q17: The use of new product development (NPD)
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