When a consumer purchases products occasionally or needs information about an unfamiliar brand in a familiar product category, he or she will most likely engage in:
A) perceptual mapping.
B) routinized response behavior.
C) extended decision making.
D) impulse searching.
E) limited decision making.

Question

Quizplus · Accepted Answer

Limited decision making occurs when a consumer is familiar with the product category but needs more information about an unfamiliar brand, leading to occasional purchases.

When a Consumer Purchases Products Occasionally or Needs Information About