Which of the following consumer decision making processes will probably be used in purchasing toothpaste?
A) Extended decision making
B) Routinized response behavior
C) Enduring involvement
D) Limited decision making
E) Perceptual mapping

Question

Quizplus · Accepted Answer

Routinized response behavior is typically used for low-involvement products like toothpaste, where consumers make quick decisions based on habit or brand preference.

Which of the Following Consumer Decision Making Processes Will Probably