A major determining factor in deciding which type of problem-solving process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's:
A) motivational structure.
B) routinized response behavior.
C) level of involvement.
D) cognitive dissonance.
E) criteria of evaluation.

Question

Quizplus · Accepted Answer

The level of involvement refers to the degree of interest and importance a consumer places on a product, influencing the type of problem-solving process they use.

A Major Determining Factor in Deciding Which Type of Problem-Solving