A brand manager in a multiproduct firm would be responsible for:
A) performance of a specific brand.
B) marketing of all brands within a product line.
C) advertising of several distinct products that make up an interrelated group.
D) functioning of all products in a brand line.
E) promotion of all brands manufactured by the firm.

Question

Quizplus · Accepted Answer

A brand manager is typically responsible for the performance of a specific brand, focusing on its marketing, advertising, and overall strategy to ensure its success in the market.

A Brand Manager in a Multiproduct Firm Would Be Responsible