Services delivered through machines such as computer kiosks, ATMs, and vending machines can reduce the aspect that arises from increased contact with human employees.
A) intangibility
B) perishability
C) inseparability
D) heterogeneity
E) tangibility

Question

Quizplus · Accepted Answer

Heterogeneity refers to the variability in service delivery, which can be reduced by using machines that provide consistent and standardized services.

Services Delivered Through Machines Such as Computer Kiosks, ATMs, and Vending