Schwinn has developed a new bicycle that has the strongest and lightest-weight frame of any bicycle outside of those made for racing. Furthermore, Schwinn has added several new features to its bike that are attractive to individuals who work as "bike messengers" in large, urban cities. Since no other company makes a bike that has these specific attributes, Schwinn is creating a:
A) commercialization.
B) brand extension.
C) product line.
D) product position.
E) product differentiation.

Question

Quizplus · Accepted Answer

Schwinn is creating a product differentiation by developing a bicycle with unique features and attributes that set it apart from competitors, targeting a specific market segment.

Schwinn Has Developed a New Bicycle That Has the Strongest