Scenario 12.4
Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating. The product is used on cell phones and other hand-held electronic devices that give them protection from falls and scratches. BASF plans to market the product directly to businesses that manufacture the casings for these types of products. BASF currently uses a system of salespeople headquartered in Germany, while its primary business customers are in China.
-Refer to Scenario 12.4. BASF is considering the problem of actual distance in delivering its product from the plant in Germany to some of its customers in China. Which pricing strategy would help overcome this problem?
A) Geographic
B) Transfer
C) Commercial
D) Transit
E) Factory

Question

Quizplus · Accepted Answer

Geographic pricing strategy can help BASF address the issue of distance by adjusting prices based on the location of the customer, potentially covering the costs associated with shipping and logistics.

Scenario 12.4 Use the Following to Answer the Questions