Using only some of the available outlets to distribute a product is known as:
A) selective distribution.
B) intensive distribution.
C) channel conflict.
D) vertical channel integration.
E) exclusive distribution.

Question

Quizplus · Accepted Answer

Selective distribution involves using a limited number of outlets in a geographical area to sell a product, allowing the manufacturer to maintain a certain level of control over the product's distribution and brand image.

Using Only Some of the Available Outlets to Distribute a Product