Netflix sells its movie services using its website, while Red Box sells its movie services using vending machines. From a customer's point of view, which of the following is true about Netflix and Red Box?
A) Netflix is using a direct-marketing channel and Red Box is using a type of a slightly shorter channel.
B) Netflix is using a direct-marketing channel and Red Box is using a type of an agent.
C) Netflix is using an Internet wholesaler and Red Box is using a type of retailer.
D) Netflix is using an Internet wholesaler and Red Box is using a slightly longer channel.
E) Netflix is using a direct-marketing channel and Red Box is using a type of retailer.

Question

Quizplus · Accepted Answer

Netflix uses a direct-marketing channel by selling directly to consumers via its website, while Red Box uses vending machines, which act as a type of retailer.

Netflix Sells Its Movie Services Using Its Website, While Red