Co-branding allows customers to purchase products from two or more name-brand retailers at one store location. Which of the following statements about co-branding is false?
A) they offer potential customers convenience by satisfying needs at one place
B) they boost brand awareness
C) they create relatively few logistical challenges
D) they increase customer spending per transaction
E) all of the above are true

Question

Quizplus · Accepted Answer

Co-branding can create logistical challenges as it involves coordinating between multiple brands, which can complicate operations, supply chain management, and marketing strategies.

Co-Branding Allows Customers to Purchase Products from Two or More