Which of the following statements is false?
A) good or excellent service recovery can actually result in increased customer loyalty
B) approximately 40% of customers who experience a problem with purchases of less than $5 will not do business with that company again
C) one service recovery guideline involves fair treatment for customers
D) service recovery refers to a process for returning a customer to a state of satisfaction after a service or product has failed to live up to expectations
E) all of the above are true
Correct Answer:
Verified
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