Which of the following statements is false?
A) goals tend to be broad, generalized statements regarding the overall results that the firm is trying to achieve
B) objectives are more specific than goals
C) a central element to the establishment of customer service goals and objectives is determining the customer's viewpoint
D) goals should be specific, measurable, achievable, and cost effective
E) all of the above statements are true

Question

Quizplus · Accepted Answer

Goals are typically broad and generalized, while objectives are specific, measurable, achievable, relevant, and time-bound (SMART). The statement in D incorrectly describes goals instead of objectives.

Which of the Following Statements Is False