If an experiment is ecologically valid, then the effect of the treatment used in that experiment should be
A) stronger in the real world than in the laboratory.
B) evident in other settings.
C) stronger in the laboratory but still detectable in the real world.
D) more easily measured in conditions in which control is possible.

Question

Quizplus · Accepted Answer

Ecological validity refers to the extent to which the findings of research studies can be generalized to other settings or real-life contexts. Therefore, if an experiment is ecologically valid, the effect of the treatment should be evident in settings outside the laboratory as well.

If an Experiment Is Ecologically Valid, Then the Effect of the Treatment