Which of the following is a basic role of packaging in distribution?
I. Identify the product.
II. Contain and protect the product.
III. Contribute to physical distribution efficiency.
IV. Be an important part of the marketing program.
A) all the above
B) I, II and III only
C) I, II and IV only
D) II, III and IV only
E) none of the above.

Question

Quizplus · Accepted Answer

The basic roles of packaging in distribution are to identify the product, contain and protect the product, and contribute to physical distribution efficiency. While packaging can be an important part of the marketing program, it is not considered a basic role in distribution. Therefore, option C is not the best choice, and option A and D include options that are not basic roles of packaging in distribution. Option B is the best choice as it correctly identifies the three basic roles of packaging in distribution.

Which of the Following Is a Basic Role of Packaging