Suppose that you have a MasterCard and a Visa and you typically use the MasterCard because it gives you AirMile points for each person.Suppose further that MasterCard terminates their AirMiles program and you switch to Visa.The announcement of the termination of the AirMiles program would be an example of a(n)____________for using the MasterCard:
A)CMEO
B) $\mathrm { S } ^ { \mathrm { D } }$
C)CMAO
D) $\mathrm { S } ^ { \Delta } $

Question

Suppose that you have a MasterCard and a Visa and you typically use the MasterCard because it gives you AirMile points for each person.Suppose further that MasterCard terminates their AirMiles program and you switch to Visa.The announcement of the termination of the AirMiles program would be an example of a(n)____________for using the MasterCard:
A)CMEO
B) $\mathrm { S } ^ { \mathrm { D } }$
C)CMAO
D) $\mathrm { S } ^  { \Delta } $

Quizplus · Accepted Answer

The announcement of the termination of the AirMiles program would be an example of a CMAO (Change in the Marketing Mix Attribute- Product) for using the MasterCard. The AirMiles program is a marketing mix attribute of the MasterCard product, and its termination represents a change in that attribute. This change could lead to a change in consumer behavior, as evidenced by the switch to Visa in this scenario. CMEO (Change in the Marketing Environment and Other External Factors) refers to changes outside of the company's control, such as changes in the economy or demographics. The given alphanumeric codes are unrelated to this question.

Suppose That You Have a MasterCard and a Visa and You