Which of the following product attributes is least emphasized on television ads?
A)style
B) brand names
C) benefits
D)price

Question

Quizplus · Accepted Answer

Television ads usually do not emphasize price as much as other product attributes such as style, brand names, and benefits. This is because price is often seen as a sensitive issue and advertisers may not want to turn off potential customers by making the product seem too expensive. Instead, they tend to focus on the other attributes that they hope will convince viewers to consider the product.

Which of the Following Product Attributes Is Least Emphasized on Television