An analysis in which the firm's ratio values are compared to those of a key competitor or group of competitors, primarily to identify areas for improvement is called
A) combined analysis.
B) time-series analysis.
C) benchmarking.
D) none of the above.

Question

Quizplus · Accepted Answer

The analysis described in the question is known as benchmarking, in which a company compares its performance metrics to those of its competitors or industry standards to identify areas for improvement.

An Analysis in Which the Firm's Ratio Values Are Compared