The sales mix variance tells managers what impact a difference between actual and expected percentages of products sold has on:
A)volume variance
B)sales variance
C)contribution margin
D)market share

Question

Quizplus · Accepted Answer

The sales mix variance measures the impact of the difference between the actual and expected mix of products sold on the contribution margin. It highlights how changes in the proportions of various products sold affect profitability, assuming total sales volume remains constant.

The Sales Mix Variance Tells Managers What Impact a Difference