The __________ is the utility value that a consumer attaches to each level of each attribute in a conjoint analysis model.
A)weightage
B)share of choice
C)part-worth
D)share of market

Question

Quizplus · Accepted Answer

Part-worth is the utility value that a consumer attaches to each level of each attribute in a conjoint analysis model. Weightage pertains to the importance of each attribute, share of choice refers to the proportion of respondents choosing a particular product, and share of market pertains to the market share of a particular product or brand.

The __________ Is the Utility Value That a Consumer Attaches