Important factors considered by sales forecasters include all of the following except _____.
A)past patterns of sales
B)marketing research studies
C)competitors' activities
D)the desired level of sales

Question

Quizplus · Accepted Answer

The desired level of sales is not a factor considered by sales forecasters, as this is a goal or target set by the company and not a reflection of actual sales data or external factors. The other options, past patterns of sales, marketing research studies, and competitors' activities, are all important factors in predicting future sales.

Important Factors Considered by Sales Forecasters Include All of the Following