A key input variable in many marketing models of customer loyalty is the:
A) mean profit per customer
B) number of customers
C) churn rate
D) time horizon
E) all of these choices

Question

Quizplus · Accepted Answer

Churn rate is a critical input variable in customer loyalty models as it measures the rate at which customers stop doing business with a company, directly impacting customer retention and loyalty strategies.

A Key Input Variable in Many Marketing Models of Customer