When advertisements are used to attract job applicants,the ads should be coded in order to ______________.
A)track advertising costs
B)identify the medium where the ad is placed
C)track the types of individuals that are applying
D)allow the organization to assess the yield

Question

Quizplus · Accepted Answer

Coding advertisements allows the organization to assess the yield or effectiveness of the advertisement in terms of the number and quality of applicants that applied. This information can then be used to make adjustments to future recruitment efforts. While tracking advertising costs, identifying the medium where the ad is placed, and tracking the types of individuals that are applying may also be important, the primary purpose of coding ads is to assess their yield.

When Advertisements Are Used to Attract Job Applicants,the Ads Should