TABLE 7-5
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a videocassette recorder made by the company over the past 12 months are satisfied with their products.
-Referring to Table 7-5, if a customer survey questionnaire is included in all the videocassette recorders made and sold by the company over the past 12 months, this method of collecting data will most like suffer from
A) nonresponse error.
B) nonprobability sampling.
C) measurement error.
D) coverage error.

Question

Quizplus · Accepted Answer

By including the survey questionnaire in all the videocassette recorders made and sold by the company, the method suffers from nonresponse error as not all customers may fill out the survey. Some may choose not to participate or may not have the time to do so.

TABLE 7-5 The Manager of the Customer Service Division of a Major